Notable Projects
Helping one of India's leading Small Finance Banks manage organizational change
Generating in-depth behavioural insights related to beliefs, barriers, motivations and designing solutions to expedite the change process.
Improving employee compliance to processes across global offices for a large Indian multinational
Generating in-depth behavioural insights related to beliefs, barriers, motivations and designing solutions to improve specific compliance metrics
Comprehensive market assessments, objective evaluations, and strategy formulations
These have been conducted for various B2C and B2B products for leading multinationals
Re-designing program/product journey for one of India's largest health insurers
Identifying behavioural barriers to health modification for customer segments, and designing interventions across channels.
Improving credit-card marketing conversion rates for India's largest fintech
Designing and testing behaviourally informed IVR marketing scripts through a large-scale Randomized Control Trial. Our intervention lead to significant improvements in conversions.
Multiple studies for higher educational institutions and universities
Including competing program analysis, market sizing, audience psychographics, program positioning and offerings, pricing, go-to-market
