We blend the power of behavioral economics with established research methodologies to deliver unique and innovative insights.
Our approach revolves around the concept of "mixed methods," combining the strengths of various qualitative and quantitative techniques to unlock a comprehensive understanding of human behavior.
In-depth interviews and Focus Groups to understand beliefs, motivations, barriers and norms for choices and behaviours
Product and program benchmarking with market leaders/competitors.
Scouring the academic literature for theory-based insights to practical problems.
Identifying predictors of choices, decisions and behaviours using behavioural economic models
Willingness to Pay
Estimating optimal pricing using latest preference elicitaion techniques
Creating clusters of audiences based on psychological, cognitive and economic similarities.
Multi-dimensional competitor comparisons on aspects such as price, features, go-to-market, delivery etc.
Identifying barriers and enablers within product and customer journeys.
Finding patterns and behavioural insights in existing data
Deploying RCTs and Quasi-experiments to identify effects of behavioural change solutions