We’re a team of passionate behavioural economists with the goal of applying the science for the benefit of the global south. BEAST finds its origins at the University of Warwick, which has one of the best behavioural and economic science departments in the world. Previously, the founders along with other enthusiastic students and academics started the Warwick Behavioural Insights Team which focusses on solving human-centred challenges at the local level. Perhaps this idea – which developed at the University of Warwick cafeteria – has now expanded its ambition towards the aim of empowering the lives of billions within the global south. You can simply call us your friendly neighbourhood BEASTIES.
WHAT WE DO
We use Behavioral Economics and Machine Learning to create interventions to change behaviour in accordance with the goals of your organisation.
We host workshops and events to help you harness the power of behavioural economics.
Our Nudgelabs creates behavioural change products and platforms powered by machine learning and behavioural science.
WE WORK WITH
OUR LEADING CLIENTS
WHY OUR CLIENTS LIKE US
We use evidence-based insights from Behavioural Economics
We deliver effective and measurable results
We empower you with the right behavioural tools
Dr. Prenika Anand
Health Management Ecosystem and Policy In Charge,
Aditya Birla Health Insurance
At ABHI, customer centricity is our prime focus. We partnered with BEAST for consumer insights research and to better our offerings in line with the principles of behavioural science.
Health behaviour modification is a unique and personal journey and we value our engagement with them to discover rich and strategic insights for our management.
We also appreciate BEAST for its academic capability in training and capacity building on behavioural science.
The team is highly committed, professionally, competent and agile to handle a diverse stakeholder environment.
Co-founder & CEO,
We had contacted BEAST to help us better understand the primary drivers and motivations behind one of our key learning programs.
What impressed us the most was their ability to dive right into the project and quickly pick up on nuances, which they used to identify the correct research methodology and focus that on deriving the insights that we were looking for. Their professionalism and the research experience gave us immense confidence, and we look forward to working with them again.
National Manager - Family Banking,
Ujjivan Small Finance Bank
9 months after we had initiated a big change in our sales approach and we wanted to understand the adoption rate and impact of these changes across the organization. We invited the BEAST team to support us by giving insights on adoption and ideas to nudge the team in accelerating the desired behavioral change.
What impressed me was Karan’s ability to see the big picture quickly, gain a clear understanding of our needs, perform quality research, and generate effective behavioral insights and solutions. BEAST is a young team of highly committed, focused and passionate professionals and it was a pleasure to work alongside them. Well done and look forward to working with you again!
Shri Educare Ltd.
Karan has a deep, working knowledge of how nudging elements influence business decisions. His research and experience is extremely valuable to any business that is seeking to improve the method and science behind making customer decisions. His work represents a critical insight to consumer mindset and his inputs are valuable to implement both innovative and practical changes to decision systems resulting in better branding and customer conversion over time.
Shri Educare Ltd (SEL) has worked with BeastNudge on a couple of K-12 and Pre-School projects whereby the nudge elements have proved very effective. Karan also has a strong grasp of this subject matter across many industries. I would recommend BeastNudge Global to any business that is seeking valuable insight and consulting to help them get more value from their customer decisions.
Head of Products,
BEAST helped us with a comprehensive market and end-user assessment for a bespoke B2B offering - industry, competitor, end-user needs and motivations, available market opportunity, new product solutions, and Go-To-Market.
Their approach to the business case and research methodology was very well developed, and they came out with excellent insights and solutions! Great job done team!
Vice President - Strategy and Operation,
Manipal Global Education Services
The behavioural insights shared by BEAST added immense value to our business strategy and product design. Great work!
Dr. Yugank Goyal,
Governing Council Member, Indian School of Public Policy (ISPP)
BEAST’s insights and interventions have made a huge impact on the way we design our parent and student journeys for admissions. The behavioural approach was a very new and innovative approach to problem-solving. It was great to interact with Karan and his team
Jayachandran K R,
Senior Vice President - AI Labs,
BEAST conducted their 2-day Applied Behavioural Economics Workshop for our senior leadership team. It was a very informative and thought provoking session. It has been very useful and will help us to apply BE techniques in different scenarios.
Head of Program & Marketing - Hero Vired
BEAST conducted a comprehensive and in depth market and consumer evaluation for our new venture into the ed tech space. The research approach, execution, insight generation and solution design was commendable, and really contributed to the successful roll out of the venture. In addition, they have also been actively involved with us in conducting bespoke research for many of our new programs on different aspects - outcomes, positioning, fit, communications.
I wish Karan and the team all the best and look forward to strengthening our partnership over time!
Deborpita Nandi, Program Manager, Corporate Units, Amdocs (India Division)
Karan Arora facilitated 4 sessions for the employees of Amdocs spread across 2021. The sessions threw brilliant insights about behavioural economics, exploring our irrational decision-making choices, and becoming aware of our own impulsiveness in crisis, finances, productivity, and life choices in relation to personal gratification.
The sessions were fun, informative, with the right balance of theoretical understanding with nudges for application in daily life. Karan’s expertise on the subject backed with data-based evidence made the program highly engaging and interactive for the attending employees.
Founder & CEO,
Karan facilitated a workshop on behavioural economics for startups for our community - alumni of the top global universities. The content of the workshop as well as the delivery was great and very well received by the participants.