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We help you solve
'wicked problems' using the behavioural economics toolkit.


What are
Wicked Problems?

We define wicked problems as those organizational, consumer or people-oriented challenges that have behaviour at their core: but are complex, lack straightforward answers, and have many interdependent factors. ​

Happy Clients


Dr Prenika Anand

Health Management Ecosystem and Policy In Charge,

Aditya Birla Health Insurance

At ABHI, customer centricity is our prime focus. We partnered with BEAST for consumer insights research and to better our offerings in line with the principles of behavioural science.


Health behaviour modification is a unique and personal journey and we value our engagement with them to discover rich and strategic insights for our management.


We also appreciate BEAST for its academic capability in training and capacity building on behavioural science.


The team is highly committed, professionally, competent and agile to handle a diverse stakeholder environment


Gaurav Vohra

Co-founder & CEO,

Jigsaw Academy

We had contacted BEAST to help us better understand the primary drivers and motivations behind one of our key learning programs.


What impressed us the most was their ability to dive right into the project and quickly pick up on nuances, which they used to identify the correct research methodology and focus that on deriving the insights that we were looking for.


Their professionalism and the research experience gave us immense confidence, and we look forward to working with them again.


Diptarag Deb

National Manager - Family Banking, Ujjivan Small Finance Bank

9 months after we had initiated a big change in our sales approach and we wanted to understand the adoption rate and impact of these changes across the organization.

We invited the BEAST team to support us by giving insights on adoption and ideas to nudge the team in accelerating the desired behavioral change. ​


What impressed me was Karan’s ability to see the big picture quickly, gain a clear understanding of our needs, perform quality research, and generate effective behavioral insights and solutions.


BEAST is a young team of highly committed, focused and passionate professionals and it was a pleasure to work alongside them. Well done and look forward to working with you again!


Sushma Bharath

Head of Program & Marketing,

 Hero Vired

BEAST conducted a comprehensive and in depth market and consumer evaluation for our new venture into the ed tech space.


The research approach, execution, insight generation and solution design was commendable, and really contributed to the successful roll out of the venture. In addition, they have also been actively involved with us in conducting bespoke research for many of our new programs on different aspects -  outcomes, positioning, fit, communications.


I wish Karan and the team all the best and look forward to strengthening our partnership over time!


Naveed Zaheer,

Marketing Head,

Shri Educare Ltd.

Karan has a deep, working knowledge of how nudging elements influence business decisions.


His research and experience is extremely valuable to any business that is seeking to improve the method and science behind making customer decisions. His work represents a critical insight to consumer mindset and his inputs are valuable to implement both innovative and practical changes to decision systems resulting in better branding and customer conversion over time.


Shri Educare Ltd (SEL) has worked with BeastNudge on a couple of K-12 and Pre-School projects whereby the nudge elements have proved very effective.


Karan also has a strong grasp of this subject matter across many industries.


I would recommend BeastNudge Global to any business that is seeking valuable insight and consulting to help them get more value from their customer decisions.


Deborpita Nandi,

Program Manager, Corporate Units, Amdocs (India Division)

Karan Arora facilitated 4 sessions for the employees of Amdocs spread across 2021.


The sessions threw brilliant insights about behavioural economics, exploring our irrational decision-making choices, and becoming aware of our own impulsiveness in crisis, finances, productivity, and life choices in relation to personal gratification.


The sessions were fun, informative, with the right balance of theoretical understanding with nudges for application in daily life.


Karan’s expertise on the subject backed with data-based evidence made the program highly engaging and interactive for the attending employees.


Arun Vatsa,

Head of Products,


BEAST helped us with a comprehensive market and end-user assessment for a bespoke B2B offering - industry, competitor, end-user needs and motivations, available market opportunity, new product solutions, and Go-To-Market.


Their approach to the business case and research methodology was very well developed, and they came out with excellent insights and solutions! Great job done team!


Sujatha Kumaraswamy,

Vice President - Strategy and Operation,

Manipal Global Education Services

The behavioural insights shared by BEAST added immense value to our business strategy and product design. Great work!


Jayachandran K R,

Senior Vice President - AI Labs,


BEAST conducted their 2-day Applied Behavioural Economics Workshop for our senior leadership team.


It was a very informative and thought provoking session. It has been very useful and will help us to apply BE techniques in different scenarios.


Dr. Yugank Goyal,

Governing Council Member,

Indian School of Public Policy (ISPP)

BEAST’s insights and interventions have made a huge impact on the way we design our parent and student journeys for admissions.


The behavioural approach was a very new and innovative approach to problem-solving.


It was great to interact with Karan and his team


Swati Sahni,

Founder & CEO,

IvyPlus Network

Karan facilitated a workshop on behavioural economics for startups for our community - alumni of the top global universities.


The content of the workshop as well as the delivery was great and very well received by the participants.





We blend the power of behavioural economics with established research methodologies to deliver unique and innovative insights.


We develop bespoke, behaviourally-informed solutions to help you improve people, process, program and product metrics. 

Training & Capability Building

We conduct training and workshops to impart knowledge and skills of applied behavioural economics for impact.

Notable Projects

Our Core Team.

We're a team of behavioural economists, advisors and mentors, with a passion and expertise for applying behavioural economics in the Global South. We work with enterprises, policy-makers and individuals on solving their most pressing challenges using the behavioural approach. 

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