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We apply Behavioural Insights to help organisations attract, retain and scale, products, programmes and policies. 



We create easy, fast, low cost – high impact digital interventions to change behaviour in accordance with the goals of your organisation. Our method involves understanding the psychological determinants that prevent the desired behaviour, designing appropriate nudges, and measuring the effects to understand what works best.

01. Behavioural Audit

In a world where your consumers make the majority of their decisions on screens, you need to understand the patterns and pitfalls in their decision-making to design compelling products.


  • What cognitive shortcuts are your users taking? 

  • What content and features are working against your user’s psychology?

  • How can you make the current product experience more psychologically intuitive for your user?


In a Behavioural Audit of your current product or platform, we provide a diagnosis of all psychological factors working against your user and design solutions to combat them.

02. Behavioural Research & Solution Design


      Using mixed-methods research and machine learning tools, we generate in-depth                     behavioural insights and design solutions to nudge behaviour for the better. Examples of         projects we have worked on are:


  •        Consumer preference analysis

  •        Organizational change management 

  •        New product concept testing

  •        Behavioural marketing & communications design + experimentation

  •        Pricing analysis

  •        Market & industry analysis



We host NudgeShops and events to help you harness the power of behavioural economics. These are primarily focussed on imparting cutting-edge knowledge about behavioural economics, people science and cognitive science for applications within your institution. We focus on building long-term internal capability.

Some of our previous NudgeShops include:

  • A primer on Behavioural Economics

  • Behavioural Insights in Policy

  • Curbing the spread of misinformation on social media using Behavioural Economics

  • Increasing adoption and usage of savings products in the economically active poor using Behavioural Economics

  • Behavioural Economics in Banking

  • Behavioural Economics for Sales and Marketing

  • Behavioural Economics for Startups

  • Employee well-being and self-improvement leveraging behavioural economics

  • Faculty development programs



Our NudgeLab creates behavioural change products and platforms powered by machine learning and behavioural science. These are aimed towards providing personalized and sustainable behaviour change for consumers, businesses and society. Exciting things coming soon!

Looking for more? Get in touch with us at to find out how we can work together to solve your problems.

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