Our Team

We're a recently founded team of behavioural economists, advisors and mentors, with a passion and expertise for applying behavioural insights within the Global South.

Meet The Team

Why We're Great >

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Karan holds an MSc (Distinction) in Behavioral and Economic Science from the University of Warwick. Previously, he co-founded the Warwick Behavioral Insights Team, heading the Nudge Unit where he spearheaded projects to improve campus sustainability. He is also Adjunct Professor at the Indian School of Public Policy. Karan’s interests lie in strategic thinking, product design, Big Data and finance.

Karan Arora

Founder & CEO

Why We're Great >

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Karan holds an MSc (Distinction) in Behavioral and Economic Science from the University of Warwick. Previously, he co-founded the Warwick Behavioral Insights Team, heading the Nudge Unit where he spearheaded projects to improve campus sustainability. He is also Adjunct Professor at the Indian School of Public Policy and the Meghnad Desai Academy of Economics. Karan’s interests lie in strategic thinking, product design, Big Data and finance.

Karan Arora

Founder & CEO

Why We're Great >

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Elliot is a Professor of Psychology at the University of Warwick and Director of the MSc in Behavioural and Economic Science Program. His research draws on approaches from cognitive neuroscience, animal learning, and artificial intelligence with the goal of developing a framework for understanding how the mind works.

Dr. Elliot Ludvig 

Scientific Advisor

Why We're Great >

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Dr. Elliot is a Professor of Psychology at the University of Warwick and Director of the MSc in Behavioural and Economic Science Program. His research draws on approaches from cognitive neuroscience, animal learning, and artificial intelligence with the goal of developing a framework for understanding how the mind works.

Dr. Elliot Ludvig 

Scientific Advisor

Why We're Great >

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Bruce has 25 years of experience in senior leadership roles in banking, financial services and general management (Oliver Wyman & Co., S.G. Warburg and Deutsche Bank). He recently earned an MSc in Behavioural and Economic Science at the University of Warwick. Bruce is a proven leader with strong academic credentials and has a particular interest in how behavioural economics can positively impact business performance.

Bruce Rigal

Scientific Advisor

Why We're Great >

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Vikas is an accomplished business leader with rich and vast experience of 30 years working with some of the best corporates in India (Pepsi, ITC, Godfrey Phillips (affiliate of Phillip Morris)). He brings great expertise in sales & marketing, operations, strategy development, employee engagement and capability-building.

He’s an MBA with an executive education from Harvard Business School.

Vikas Arora

Chief Mentor

Why We're Great >

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Bruce has 25 years of experience in senior leadership roles in banking, financial services and general management (Oliver Wyman & Co., S.G. Warburg and Deutsche Bank). He recently earned an MSc in Behavioural and Economic Science at the University of Warwick. Bruce is a proven leader with strong academic credentials and has a particular interest in how behavioural economics can positively impact business performance.

Bruce Rigal

Scientific Advisor

Why We're Great >

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Vikas is an accomplished business leader with rich and vast experience of 30 years working with some of the best corporates in India (Pepsi, ITC, Godfrey Phillips (affiliate of Phillip Morris)). He brings great expertise in sales & marketing, operations, strategy development, employee engagement and capability-building.

He’s an MBA with an executive education from Harvard Business School.

Vikas Arora

Chief Mentor

Why We're Great >

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Puneet is an applied microeconomist who specializes in modelling human behaviour through mathematical equations, testing their predictions through lab/field experiments, and updating the model with social aspects unveiled through behavioural data. He is currently pursuing his PhD Economics degree from Georgia State University and holds an MA Economics from the Delhi School of Economics. His research focuses on studying human behaviour in the areas of education, corruption, tax evasion, government effectiveness, among others. 

Puneet Arora

Behavioural Economist

Why We're Great >

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Dr. Puneet is an applied microeconomist who specializes in modelling human behaviour through mathematical equations, testing their predictions through lab/field experiments, and updating the model with social aspects unveiled through behavioural data. He recently completed his PhD Economics degree from Georgia State University and holds an MA Economics from the Delhi School of Economics. His research focuses on studying human behaviour in the areas of education, corruption, tax evasion, government effectiveness, among others. 

Dr. Puneet Arora

Behavioural Economist

Why We're Great >

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Aiswarya is a recent graduate in economics from Shri Ram College of Commerce, Delhi University. Her interests lie in the intersection and application of behavioural economics in the sphere of development and public policy, especially in the non- W.E.I.R.D ( Western Educated Industrialised Rich and Democratic) spectrum.

Aiswarya Sunil

Behavioural Economist

Why We're Great >

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Aiswarya is a recent graduate in economics from Shri Ram College of Commerce, Delhi University. Her interests lie in the intersection and application of behavioural economics in the sphere of development and public policy, especially in the non- W.E.I.R.D (Western Educated Industrialised Rich and Democratic) spectrum.

Aiswarya Sunil

Behavioural Economist

Why We're Great >

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Divanshu holds an M.Sc. Philosophy and Public Policy degree from the London School of Economics and Political Science and a B.A. in Economics and Business from University College London. Divanshu started a Digital Saving startup which used nudge tools and behavioural insights to increase savings, primarily in the underserved market. He is also an editor of an academically focused magazine and has worked previously with public policy institutions in London and Delhi. His interest lies in understanding cognitive biases, rational choice theory, how nudge can positively impact the social and economic environment, and the ethics of behavioural sciences.

Divanshu Sethi

Behavioural Economist

Why We're Great >

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Divanshu holds an M.Sc. Philosophy and Public Policy degree from the London School of Economics and Political Science and a B.A. in Economics and Business from University College London. Divanshu started a Digital Saving startup which used nudge tools and behavioural insights to increase savings, primarily in the underserved market. He is also an editor of an academically focused magazine and has worked previously with public policy institutions in London and Delhi. His interest lies in understanding cognitive biases, rational choice theory, how nudge can positively impact the social and economic environment, and the ethics of behavioural sciences.

Divanshu Sethi

Behavioural Economist

Why We're Great >

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Manasvita is a behavioural economist, trained at Meghnad Desai Academy of Economics. She completed her graduation in social sciences from Tata Institute of Social Sciences. Her areas of interest include running randomized control trials, social and behavioural research and intervention/nudge design.

Manasvita Dubey

Behavioural Economist

Why We're Great >

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Manasvita is a behavioural economist, trained at Meghnad Desai Academy of Economics. She completed her graduation in social sciences from Tata Institute of Social Sciences. Her areas of interest include running randomized control trials, social and behavioural research and intervention/nudge design.

Manasvita Dubey

Behavioural Economist

Why We're Great >

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Vicky is a data scientist whose expertise lies in machine learning methods - regression analysis, natural language processing, text mining, segmentation modeling. He is currently pursuing his B.Tech in Computer Science and Engineering. Vicky enjoys creating value from data, and his interests lie in the business applications of machine learning and automation.

Vicky Gupta

Behavioural Data Scientist

Why We're Great >

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Vicky is a data scientist whose expertise lies in machine learning methods - regression analysis, natural language processing, text mining, segmentation modeling. He is currently pursuing his B.Tech in Computer Software Engineering. Vicky enjoys creating value from data, and his interests lie in the business applications of machine learning and automation.

Vicky Gupta

Behavioural Data Scientist

Why We're Great >

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Priyanka holds an MSc in Cognitive Science from the Centre of Behavioural and Cognitive Sciences, India and a BSc in Medical Research from Geetanjali Medical College and Hospital, India. She has research experience in human cognition and designing and conducting behavioural experiments. She is conversant with neurophysiological techniques such as EEG and eye-tracking. Her research interests lie in neuromarketing, understanding consumer decision making and attentional processes, and interactions of the decision environment with social contexts.

Priyanka Parihar

Cognitive Scientist

Why We're Great >

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Priyanka holds an MSc in Cognitive Science from the Centre of Behavioural and Cognitive Sciences, India and a BSc in Medical Research from Geetanjali Medical College and Hospital, India. She has research experience in human cognition and designing and conducting behavioural experiments. She is conversant with neurophysiological techniques such as EEG and eye-tracking. Her research interests lie in neuromarketing, understanding consumer decision making and attentional processes, and interactions of the decision environment with social contexts.

Priyanka Parihar

Cognitive Scientist

Why We're Great >

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Jiaqi holds an MSc Behavioural and Economics Science from the University of Warwick. Previously, he was engaged with Nudge Unit, the Warwick Behavioural Insight Team, on certain projects to improve recycling rate at campus accommodation. He also once worked with the Behavioural Science Group, Warwick Business School, designed and implemented a laboratory experiment about people’s psychic hedging and affective forecasting under uncertainties. Jiaqi’s interests lies in consumer’s irrational decision making, experiment design, emotional intelligence and data science.

Akke Wu

Behavioural Economist

Why We're Great >

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Jiaqi holds an MSc Behavioural and Economics Science from the University of Warwick. Previously, he was engaged with Nudge Unit, the Warwick Behavioural Insight Team, on certain projects to improve recycling rate at campus accommodation. He also once worked with the Behavioural Science Group, Warwick Business School, designed and implemented a laboratory experiment about people’s psychic hedging and affective forecasting under uncertainties. Jiaqi’s interests lies in consumer’s irrational decision making, experiment design, emotional intelligence and data science.

Akke Wu

Behavioural Economist

Why We're Great >

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Danny has a strong passion for applying behavioral science in solving practical problems. Danny also applies Data Science tools and Behavioural Economics to build informed products and providing better services. Previously, Danny has worked in Warwick Business School as a research assistant on varied projects and coordinated a number of nudgeathon events. Danny has a keen interest in using behavioral science to tackle the problem of over-consumption in energy.

Danny Ng

Behavioural Economist

Why We're Great >

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Danny has a strong passion for applying behavioral science in solving practical problems. Danny also applies Data Science tools and Behavioural Economics to build informed products and providing better services. Previously, Danny has worked in Warwick Business School as a research assistant on varied projects and coordinated a number of nudgeathon events. Danny has a keen interest in using behavioral science to tackle the problem of over-consumption in energy.

Danny Ng

Behavioural Economist