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One of the world's first online Behavioural Economics courses

Behavioural Economics of Decision-Making


Now with personalised 1-1 coaching!

Learn radically new principles of decision-making to improve

products, programmes and policies

International Faculty
Comprehensive Curriculum
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Key benefits
Who Should Enrol


Influential books by Daniel Kahneman (Thinking fast and slow) and Richard Thaler (Nudge) have introduced the world to a whole new understanding of decision-making full of peculiarities and irrationalities. This course will give you an in-depth understanding of the work done by some of these scholars, and prepare you to apply the new principles of decision-making to improve outcomes in the real world.

Mode: 100% Online

Type: Self-Paced (suggested time: 6-8 weeks)

Key benefits

Behavioural Economics combines some of the best ideas in Economics, Psychology and the other social sciences to vastly improve our understanding of the decision-making process - both rational and irrational (Winning three Nobel Prizes in the past).

Most importantly, it provides us with practical, scientific tools to help people make better decisions, and improve the impact of organizational actions. In this online course, you will:

  • Understand the subtle influences that shape people's decision-making

  • Learn how we can meaningfully predict and influence human behaviour 

  • Develop a user-focused mindset and start to 'Think like a Behavioural Economist'

  • Join a community of behavioural economists, scientists and practitioners

Who Should Enrol

This online course is for anybody who wants to improve their understanding of decision-making and enhance outcomes in their area of work:

  • Students

  • Marketing & Sales

  • Advertising

  • Finance