One of the world's first online Behavioural Economics courses

Behavioural Economics of Decision-Making

Now with personalised 1-1 coaching!

Learn radically new principles of decision-making to improve

products, programmes and policies

Comprehensive Curriculum

Certification

Summary

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Influential books by Daniel Kahneman (Thinking fast and slow) and Richard Thaler (Nudge) have introduced the world to a whole new understanding of decision-making full of peculiarities and irrationalities. This course will give you an in-depth understanding of the work done by some of these scholars, and prepare you to apply the new principles of decision-making to improve outcomes in the real world.

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Mode: 100% Online

Type: Self-Paced (suggested time: 6-8 weeks)

Key benefits

Behavioural Economics combines some of the best ideas in Economics, Psychology and the other social sciences to vastly improve our understanding of the decision-making process - both rational and irrational (Winning three Nobel Prizes in the past).

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Most importantly, it provides us with practical, scientific tools to help people make better decisions, and improve the impact of organizational actions. In this online course, you will:

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• Understand the subtle influences that shape people's decision-making

• Learn how we can meaningfully predict and influence human behaviour 

• Develop a user-focused mindset and start to 'Think like a Behavioural Economist'

• Join a community of behavioural economists, scientists and practitioners

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Who Should Enrol

This online course is for anybody who wants to improve their understanding of decision-making and enhance outcomes in their area of work:

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• Students

• Marketing & Sales

• Advertising

• Finance

• Consulting 

• Public Policy

• Market research

• Product Development

• Communications

• Entrepreneurs

What You Get

An online dive into Behavioural Economics, with lifetime access

Curriculum

The 3.5 hours of video content, 30+ readings, and 11 quizzes are divided into 10 chapters.

The focus is on ensuring you master key principles of Behavioural Economics in decision-making, learn through practical examples, and are capable of applying these in your area of work.

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Key learning outcomes

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Week 1: Foundations (1.10 hours (total) video, readings + 3 quizzes)

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Lecture 1: A brief history of behavioural economics

1. Understanding the historical development of behavioural economics

2. Learning how new models of behaviour improve traditional models

3. Seeing how private and public organizations are using behavioural economics meaningfully

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Lecture 2: The human mind is (not) so simple!

1. Understanding how the brain (System 1 vs. System 2) makes decisions

2. Analyzing the limits to wise choices

3. Examing the role of shortcuts, rules of thumbs, and errors in decision-making

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Lecture 3: It’s not enough to ask!

1. Exploring how we can predict errors in decision-making

2. Examing the practicality of economic models, surveys and market research, experimental methods

Week 2: Curious Case of Context (46 minutes (total) video, readings + 3 quizzes)

Lecture 1: Context Effects

1. Examing how the presentation of choices can influence our preferences

2. Learning to apply techniques in choice architecture to nudge decisions

Lecture 2: Social Norms & Beliefs

1. Understanding how our peers influence our decisions

2. Examing case studies of social-based behavioural design

3. Exploring limitations

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Lecture 3: Environmental Cues

1. Examining the role and applied techniques of using physical cues like colour, sound in motivating behaviours

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Week 3: Forever Lost in Framing (46 minutes (total) video, readings + 3 quizzes)

Lecture 1: Loss Aversion

1. Exploring how losses can drive our choices more than gains

2. Exploring applications & limitations

Lecture 2: Defaults

1. Understanding how our laziness can be leveraged to nudge positive choices

2. Learning how we can design the right default

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Lecture 3: Anchoring

1. Learning the different ways in which the sequence of information can influence our choices 

2. Learning to design the right 'first' piece of information

Week 4: Beyond Money (27 minutes (total) video, readings + 3 quizzes)

Lecture 1: Emotions

1. How happiness vs sadness affects our choice

2. How emotions before and after choices influence our decisions

Lecture 2: Intrinsic Motivation

- Exploring how money sometimes fails to nudge behaviours

- Understanding the role of meaning and creativity

- Learning how we can foster intrinsic motivation

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Week 5: Methods in Application (30 minutes (total) video, readings + 1 quiz)

Lecture 1: Thinking Like a Behavioural Economist

1. How to define, diagnose, and solve problems from a behavioural perspective using behavioural change frameworks

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Lecture 2: Nudge, Sludge & Anti-Sludge

- Exploring the role of ethics

- Understanding the importance of nudging for good 

Weeks 6-7: Practical Case Study

1. Creating solutions and designing an experimental set-up for a real-world case study - with personalized feedback!

Week 8: Wrap Up

Lecture 1: Wrap up and Future of Behavioural Economics

- How you can add onto your knowledge & emerging areas of applications

Practical skills you will gain

Course Design

Designing nudges

Designing and running behavioural experiments

Choice architecture

Utilizing behavioral science frameworks

Ethical considerations

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Suggested time: 6-8 weeks

Type: Self-Paced

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You'll get immediate access to the entire online course, and can go through it at your own pace. However, we have designed it in the following way to ensure the best learning experience. In each  module:

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Step 1: Watch the video lecture

Step 2: Complete Quiz (based on the lecture + additional readings)

Step 3: Move onto the next module

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