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One of the world's first online Behavioural Economics courses

Behavioural Economics of Decision-Making


Now with personalised 1-1 coaching!

Learn radically new principles of decision-making to improve

products, programmes and policies

International Faculty
Comprehensive Curriculum
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Key benefits
Who Should Enrol


Influential books by Daniel Kahneman (Thinking fast and slow) and Richard Thaler (Nudge) have introduced the world to a whole new understanding of decision-making full of peculiarities and irrationalities. This course will give you an in-depth understanding of the work done by some of these scholars, and prepare you to apply the new principles of decision-making to improve outcomes in the real world.

Mode: 100% Online

Type: Self-Paced (suggested time: 6-8 weeks)

Key benefits

Behavioural Economics combines some of the best ideas in Economics, Psychology and the other social sciences to vastly improve our understanding of the decision-making process - both rational and irrational (Winning three Nobel Prizes in the past).

Most importantly, it provides us with practical, scientific tools to help people make better decisions, and improve the impact of organizational actions. In this online course, you will:

  • Understand the subtle influences that shape people's decision-making

  • Learn how we can meaningfully predict and influence human behaviour 

  • Develop a user-focused mindset and start to 'Think like a Behavioural Economist'

  • Join a community of behavioural economists, scientists and practitioners

Who Should Enrol

This online course is for anybody who wants to improve their understanding of decision-making and enhance outcomes in their area of work:

  • Students

  • Marketing & Sales

  • Advertising

  • Finance

  • Consulting 

  • Public Policy

  • Market research

  • Product Development

  • Communications

  • Entrepreneurs

What You Get

What You Get

An online dive into Behavioural Economics, with lifetime access

Core behavioural economics decision principles


Certificate of Completion


30 + Research Papers & Readings


3 Behavioural Change Frameworks


 11 Interactive Quizzes 


Access to Behavioural Economics Network


20 video lectures


Real-world examples and case studies


Personalised 1-1 Coaching

Teaching Team

Personalised 1-1 coaching with your faculty

As a student of Behavioural Economics in Decision-Making, you can book one 60 minutes, 1 on 1, video-based personal coaching session with the available faculty anytime during or after you have completed the program. You can use this time to: 

  • Review concepts

  • Discuss academic opportunities and programs

  • Seek advice and guidance on career paths/projects/research

Teaching Team

In this course, you'll learn from both market and academic experts. Their combined experience ranges across Psychology, Finance, Behavioural Economics and Neuroscience - in both the developed and developing worlds. 
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Karan Arora

Karan is Founder & CEO at BEAST, where he has helped organizations use behavioural insights to solve complex challenges. He is also Adjunct Professor at the Indian School of Public Policy. Karan holds an MSc (Distinction) in Behavioural and Economic Science from the University of Warwick. His experience ranges over improving conversions for large Fintech companies, consumer research, equity investing and changing employee behaviours.
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Dr. Elliot Ludvig

Dr. Elliot is a Professor of Psychology at the University of Warwick and Director of the MSc in Behavioural and Economic Science Program.
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Bruce Rigal

Bruce is Head of Department, Business, Law and Society at St Mary's University, Twickenham. He is also Adjunct Professor of Behavioural Finance at the Alberta School of Business, University of Alberta. Previously, he has 25 years of experience in senior leadership roles in banking, financial services and general management - being ex-COO, Global Banking, Deutsche Bank.
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Divanshu Sethi

Divanshu is a Behavioural Economist at BEAST, and has worked on a diverse portfolio of clients helping them use behavioural insights to solve organizational challenges.  Previously, he founded a Digital Saving startup which used nudge tools and behavioural insights to increase savings, primarily in the underserved market. He holds an M.Sc. Philosophy and Public Policy degree from the London School of Economics.


The 3.5 hours of video content, 30+ readings, and 11 quizzes are divided into 10 chapters.

The focus is on ensuring you master key principles of Behavioural Economics in decision-making, learn through practical examples, and are capable of applying these in your area of work.


Key learning outcomes

Week 1: Foundations