One of the world's first online Behavioural Economics courses
Behavioural Economics of Decision-Making
Now with personalised 1-1 coaching!
Learn radically new principles of decision-making to improve
products, programmes and policies
Influential books by Daniel Kahneman (Thinking fast and slow) and Richard Thaler (Nudge) have introduced the world to a whole new understanding of decision-making full of peculiarities and irrationalities. This course will give you an in-depth understanding of the work done by some of these scholars, and prepare you to apply the new principles of decision-making to improve outcomes in the real world.
Mode: 100% Online
Type: Self-Paced (suggested time: 6-8 weeks)
Behavioural Economics combines some of the best ideas in Economics, Psychology and the other social sciences to vastly improve our understanding of the decision-making process - both rational and irrational (Winning three Nobel Prizes in the past).
Most importantly, it provides us with practical, scientific tools to help people make better decisions, and improve the impact of organizational actions. In this online course, you will:
Understand the subtle influences that shape people's decision-making
Learn how we can meaningfully predict and influence human behaviour
Develop a user-focused mindset and start to 'Think like a Behavioural Economist'
Join a community of behavioural economists, scientists and practitioners
Who Should Enrol
This online course is for anybody who wants to improve their understanding of decision-making and enhance outcomes in their area of work:
Marketing & Sales
What You Get
An online dive into Behavioural Economics, with lifetime access
Personalised 1-1 coaching with your faculty
As a student of Behavioural Economics in Decision-Making, you can book one 60 minutes, 1 on 1, video-based personal coaching session with the available faculty anytime during or after you have completed the program. You can use this time to:
Discuss academic opportunities and programs
Seek advice and guidance on career paths/projects/research
In this course, you'll learn from both market and academic experts. Their combined experience ranges across Psychology, Finance, Behavioural Economics and Neuroscience - in both the developed and developing worlds.
The 3.5 hours of video content, 30+ readings, and 11 quizzes are divided into 10 chapters.
The focus is on ensuring you master key principles of Behavioural Economics in decision-making, learn through practical examples, and are capable of applying these in your area of work.
Key learning outcomes
Week 1: Foundations (1.10 hours (total) video, readings + 3 quizzes)
Lecture 1: A brief history of behavioural economics
Understanding the historical development of behavioural economics
Learning how new models of behaviour improve traditional models
Seeing how private and public organizations are using behavioural economics meaningfully
Lecture 2: The human mind is (not) so simple!
Understanding how the brain (System 1 vs. System 2) makes decisions
Analyzing the limits to wise choices
Examing the role of shortcuts, rules of thumbs, and errors in decision-making
Lecture 3: It’s not enough to ask!
Exploring how we can predict errors in decision-making
Examing the practicality of economic models, surveys and market research, experimental methods
Week 2: Curious Case of Context (46 minutes (total) video, readings + 3 quizzes)
Lecture 1: Context Effects
Examing how the presentation of choices can influence our preferences
Learning to apply techniques in choice architecture to nudge decisions
Lecture 2: Social Norms & Beliefs
Understanding how our peers influence our decisions
Examing case studies of social-based behavioural design
Lecture 3: Environmental Cues
Examining the role and applied techniques of using physical cues like colour, sound in motivating behaviours
Week 3: Forever Lost in Framing (46 minutes (total) video, readings + 3 quizzes)
Lecture 1: Loss Aversion
Exploring how losses can drive our choices more than gains
Exploring applications & limitations
Lecture 2: Defaults
Understanding how our laziness can be leveraged to nudge positive choices
Learning how we can design the right default
Lecture 3: Anchoring
Learning the different ways in which the sequence of information can influence our choices
Learning to design the right 'first' piece of information
Week 4: Beyond Money (27 minutes (total) video, readings + 3 quizzes)
Lecture 1: Emotions
How happiness vs sadness affects our choice
How emotions before and after choices influence our decisions
Lecture 2: Intrinsic Motivation
- Exploring how money sometimes fails to nudge behaviours
- Understanding the role of meaning and creativity
- Learning how we can foster intrinsic motivation
Week 5: Methods in Application (30 minutes (total) video, readings + 1 quiz)
Lecture 1: Thinking Like a Behavioural Economist
How to define, diagnose, and solve problems from a behavioural perspective using behavioural change frameworks
Lecture 2: Nudge, Sludge & Anti-Sludge
- Exploring the role of ethics
- Understanding the importance of nudging for good
Weeks 6-7: Practical Case Study
Creating solutions and designing an experimental set-up for a real-world case study - with personalized feedback!
Week 8: Wrap Up
Lecture 1: Wrap up and Future of Behavioural Economics
- How you can add onto your knowledge & emerging areas of applications
Practical skills you will gain
Designing and running behavioural experiments
Utilizing behavioral science frameworks
Suggested time: 6-8 weeks
You'll get immediate access to the entire online course, and can go through it at your own pace. However, we have designed it in the following way to ensure the best learning experience. In each module:
Step 1: Watch the video lecture
Step 2: Complete Quiz (based on the lecture + additional readings)
Step 3: Move onto the next module
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