One of the world's first online Behavioural Economics courses

Behavioural Economics of Decision-Making

Now with personalised 1-1 coaching!

Learn radically new principles of decision-making to improve

products, programmes and policies

International Faculty
Globally Benchmarked Curriculum


Influential books by Daniel Kahneman (Thinking fast and slow) and Richard Thaler (Nudge) have introduced the world to a whole new understanding of decision-making full of pecularities and irrationalities. This course will give you an in-depth understanding of the work done by some of these scholars, and prepare you to apply the new principles of decision-making to improve outcomes in the real world.

Key benefits

Behavioural Economics combines some of the best ideas in Economics, Psychology and the other social sciences to vastly improve our understanding of the decision-making process - both rational and irrational (Winning three Nobel Prizes in the past).

Most importantly, it provides us with practical, scientific tools to help people make better decisions, and improve the impact of organizational actions. In this online course, you will:

  • Understand the subtle influences that shape people's decision-making

  • Learn how we can meaningfully predict and influence human behaviour 

  • Develop a user-focused mindset and start to 'Think like a Behavioural Economist'

  • Join a community of behavioural economists, scientists and practitioners

Who Should Enrol

This online course is for anybody who wants to improve their understanding of decision-making and enhance outcomes in their area of work:

  • Students

  • Marketing & Sales

  • Advertising

  • Finance

  • Consulting 

  • Public Policy

  • Market research

  • Product Development

  • Communications

  • Entrepreneurs


What You Get

An online dive into Behavioural Economics, with lifetime access

Core behavioural economics decision principles

Certificate of Completion

30 + Research Papers & Readings

3 Behavioural Change Frameworks

 10 + Interactive Quizzes 

Access to Behavioural Economics Network

20 Video Lectures

Real-world examples and case studies

Personalised 1-1 Coaching


Personalised 1-1 coaching with your faculty

As a student of Behavioural Economics in Decision-Making, you can book one 60 minutes, 1 on 1, video-based personal coaching session with the available faculty anytime during or after you have completed the program. You can use this time to: 

  • Review concepts

  • Discuss academic opportunities and programs

  • Seek advice and guidance on career paths/projects/research

Teaching Team

In this course, you'll learn from both market and academic experts. Their combined experience ranges across Psychology, Finance, Behavioural Economics and Neuroscience - in both the developed and developing worlds. 

Karan Arora

Karan is Founder & CEO at BEAST, where he has helped organizations use behavioural insights to solve complex challenges, and holds an MSc (distinction) in Behavioural and Economic Science from the University of Warwick. His experience ranges over improving conversions for large Fintech companies, increasing student enrolments and changing employee behaviours.

Dr. Elliot Ludvig

Dr. Elliot is a Professor of Psychology at the University of Warwick and Director of the MSc in Behavioural and Economic Science Program.

Bruce Rigal

Bruce is Head of Department, Business, Law and Society at St Mary's University, Twickenham. Previously, he has 25 years of experience in senior leadership roles in banking, financial services and general management (ex-COO, Global Banking, Deutche Bank).

Divanshu Sethi

Divanshu is a Behavioural Economist at BEAST, and has worked on a diverse portfolio of clients helping them use behavioural insights to solve organizational challenges.  He holds an M.Sc. Philosophy and Public Policy degree from the London School of Economics.


The online course is divided into 10 chapters.

The focus is on ensuring you master key principles of Behavioural Economics in decision-making, learn through practical examples, and are capable of applying these in your area of work.


Key learning outcomes

Week 1: Foundations (1.10 hours (total) video, readings + 3 quizzes)

Lecture 1: A brief history of behavioural economics

  1. Understanding the historical development of behavioural economics

  2. Learning how new models of behaviour improve traditional models

  3. Seeing how private and public organizations are using behavioural economics meaningfully

Lecture 2: The human mind is (not) so simple!

  1. Understanding how the brain (System 1 vs. System 2) makes decisions

  2. Analyzing the limits to wise choices

  3. Examing the role of shortcuts, rules of thumbs, and errors in decision-making

Lecture 3: It’s not enough to ask!

  1. Exploring how we can predict errors in decision-making

  2. Examing the practicality of economic models, surveys and market research, experimental methods


Week 2: Curious Case of Context (46 minutes (total) video, readings + 3 quizzes)


Lecture 1: Context Effects

  1. Examing how the presentation of choices can influence our preferences

  2. Learning to apply techniques in choice architecture to nudge decisions


Lecture 2: Social Norms & Beliefs

  1. Understanding how our peers influence our decisions

  2. Examing case studies of social-based behavioural design

  3. Exploring limitations

Lecture 3: Environmental Cues

  1. Examining the role and applied techniques of using physical cues like colour, sound in motivating behaviours

Week 3: Forever Lost in Framing (46 minutes (total) video, readings + 3 quizzes)


Lecture 1: Loss Aversion

  1. Exploring how losses can drive our choices more than gains

  2. Exploring applications & limitations


Lecture 2: Defaults

  1. Understanding how our laziness can be leveraged to nudge positive choices

  2. Learning how we can design the right default

Lecture 3: Anchoring

  1. Learning the different ways in which the sequence of information can influence our choices 

  2. Learning to design the right 'first' piece of information


Week 4: Beyond Money (27 minutes (total) video, readings + 3 quizzes)


Lecture 1: Emotions

  1. How happiness vs sadness affects our choice

  2. How emotions before and after choices influence our decisions


Lecture 2: Intrinsic Motivation

- Exploring how money sometimes fails to nudge behaviours

- Understanding the role of meaning and creativity

- Learning how we can foster intrinsic motivation

Week 5: Methods in Application (30 minutes (total) video, readings + 1 quiz)


Lecture 1: Thinking Like a Behavioural Economist

  1. How to define, diagnose, and solve problems from a behavioural perspective using behavioural change frameworks

Lecture 2: Nudge, Sludge & Anti-Sludge

- Exploring the role of ethics

- Understanding the importance of nudging for good 


Weeks 6-7: Practical Case Study

  1. Creating solutions and designing an experimental set-up for a real-world case study - with personalized feedback!


Week 8: Wrap Up


Lecture 1: Wrap up and Future of Behavioural Economics

- How you can add onto your knowledge & emerging areas of applications

Practical skills you will gain

Course Design

Designing nudges
Designing and running behavioural experiments
Choice architecture
Utilizing behavioral science frameworks
Ethical considerations
Suggested time: 6-8 weeks
You'll get immediate access to the entire online course, and can go through it at your own pace. However, we have designed it in the following way to ensure the best learning experience. In each  module:
Step 1: Watch the video lecture
Step 2: Complete Quiz (based on the lecture + additional readings)
Step 3: Move onto the next module
Use the coupon code
at checkout
for a 20% discount

Complete Online Course

Certificate of completion

8-Week program

20 video lectures

30+ Research Papers

3 Behavioural Change Frameworks

Access to Behavioural Economics Network

Personalised 1-1 Coaching

Fee: Rs. 5400 + Taxes  


Divyangna Sharma,


Delhi University

Following on my interest and preliminary reading in behavioural economics, when I stumbled on the course 'Behavioural Economics of Decision-Making' offered by BEAST, I went ahead in anticipation of a more in-depth view and application of behavioural economics.


With a vast spread of resources like video lectures, quizzes, additional reading, and a case study assignment, I found the course to be stimulating, informative, yet slightly demanding as any course should be. It would suit a variety of individuals hoping to learn something different and come to realise the existence and functioning of some things old.


Greatly recommended if anyone finds a joint interest in economics and psychology. 

Sunil Pasi,

Business Owner & Supply Chain Manager,


The course provided a good foundation and practical exposure to Behaviour Economics for applications in daily life for any business. 


I thoroughly enjoyed the learning experience.

Anahita Mahajan,



The course curriculum and its delivery built and reinforced my knowledge of the subject. It gave me an insight into the vast field of behavioural economics.


It has been a valuable experience and has motivated me to dwell further into this field.

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